ITEX Barter Exchange

Bartering Toolbox #8

Internal Communication
ITEX Houston Barter Exchange

My wife reminds me daily about how I have to improve on my communication. Obviously this made me think about business.

We all know how important communication is - with our customers and our staff. Communication is especially important if we’re going to help maximize our efforts. The same is true in order to maximize the benefits of your ITEX network. Can we talk? There are 3 keys to this.

1. What You Need to Know
Does everyone in your organization understand why and what and when you want to work through ITEX? Does everyone understand the goal of getting new customers and how ITEX transactions can lead to new cash sales? Does everyone understand the leverage you gain by using ITEX dollars for purchases?

2. Who Needs to Know
I don’t know about you but my ideas aren’t the only ones generated in my business. The best ideas often come from my staff. Sometimes I just have to get out of the way! My staff needs to know my goals, objectives, and understand how we can maximize opportunities. This IS communication. Are you the only one that makes purchasing decisions? Does someone else provide you with marketing ideas that could possibly be acquired through ITEX? And, because many of our offerings are for personal needs, does your spouse know about ITEX and receive our promotions? Who should be in the information flow?

3. Timing
Timing is everything. This is especially true with ITEX purchases. Advance notice of your needs is critical, as is responding when opportunities crop up.
What recurring expenses do you have that could be paid through ITEX?
What one time purchases are you planning this year – see if there is an ITEX vendor.
What are your needs 90 days from now? What are your physical plants needs and plans?
What new contracts are coming up that you could shift vendors on?
What are your plans to grow your office or incentivize your staff?

Talk to your Trade Director often. Help us help you - communicate with your team and then - get out of the way! I have to go now; and talk to my wife.

next What Is a Fair Price?


Houston Barter is proud to serve the following areas: Kingwood, The Woodlands, Katy, Cypress, Atascosita, Sugarland, Mission Bend, Magnolia, Tomball, Channelview, Pasadena, Baytown, Pearland, Stafford.